You've started experimenting.
Now you need a system.
Your team has tried the AI tools. Maybe you've shipped something small. But the board wants a strategy, your engineers have questions you can't answer, and you're not sure what's real vs. hype.
That's where we come in.
Board wants a strategy
But you're not sure what's realistic at your stage
Engineers have questions
About architecture, tooling, and what to build first
Real vs. hype
Hard to tell which AI capabilities actually work in production
What you get
An AI leader in your corner — without the full-time commitment.
Clarity
Know exactly where AI creates leverage — and where it doesn't.
Confidence
Make decisions backed by someone who's seen what works.
Velocity
Ship faster. Kill dead-ends early. Build systems that scale.
How it works
Three ways to work together — pick the depth that fits.
Advisory
Biweekly calls + async Slack. For teams exploring AI strategy.
Embedded
Weekly working sessions + priority Slack. For active AI initiatives.
Fractional
Full integration with your team. For companies where AI is the strategy.
Simple, transparent pricing
Month-to-month. Pause or cancel anytime. No long-term contracts.
Advisory
- 2x 45-min strategy calls per month
- Dedicated Slack channel
- Async feedback on key decisions
Best for: Teams exploring AI strategy who need a sounding board.
Embedded
- Weekly 60-min working sessions
- Priority Slack (<4 hour response)
- Async review: docs, architecture, vendors
- Quarterly roadmap planning
Best for: Teams actively shipping AI who need a hands-on partner.
Fractional
- Weekly calls + team standups
- Priority Slack (<2 hours, biz days)
- Full async collaboration on all AI work
- Roadmap ownership & board briefings
Best for: Companies where AI is the strategy, not just a feature.
Need hands-on implementation? Senior developers and designers available as add-ons. See execution options
Who you'll work with
Operators who've built AI products — not consultants who've read about them.
Adam Viccaro
Co-Founder & CEO
Co-founder at Sided, where he led product and operations. Now helps growth-stage companies figure out where AI fits — and ship it without the drama.
Brad Risse
Co-Founder & CTO
15+ years shipping software at scale. Built ML pipelines at enterprise scale. Knows the difference between demo-ware and production-ready.
Trevor Sweet
Head of Design
Led design for AI-native products. Specializes in making AI feel helpful and intuitive. Believes good UX is the moat.
Is this right for you?
We work best with teams who are ready to move — not just talk.
Good fit
- •You're Seed to Series C and AI is on your roadmap
- •Your team has started experimenting but needs direction
- •You want a strategic partner, not a vendor
- •You're ready to act, not just explore
✕Not a fit
- •You want a full-time hire (we're fractional)
- •You're looking for "set it and forget it"
- •Your team isn't ready to act on recommendations